Deluxe Coffeeworks
Student Work - Student Loerie nominee
Objective:
Create alternative advertising for a brand of your choice.

Insight:
Coffee lovers appreciate the unique aroma of fresh coffee.

Rationale:
Deluxe is ‘always grindin’, thus always providing the freshest coffee. This coffee scented car freshener is filled with used coffee ground and is refillable at any of the Deluxe Branches.
Video
Concept

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