Ok Foods
Easter Campaign
Objective:
OK Foods gave customers the chance to win their share of 1 000 000 bucks during their Easter campaign, by simply buying any participating product. We were tasked to communicate this in an interesting way.
Insight:
Sometimes, winning is hard… we all know the feeling of coming oh-so close but no cigar.
Rationale:
We decided to showcase how easy winning is at OK, by showcasing how difficult it normally is to win in life. The TV commercial was also extended into smaller social videos and bumpers to give the campaign some extra legs.
TVC
Youtube Shorts
