Ok Foods
'Putting the WIN in winter' campaign 2024
Objective:
OK Foods gave customers the chance to win their share of 1 000 000 bucks during their Winter campaign, by simply buying any participating product. We were tasked to communicate this in an interesting way.
Insight:
Winter is always a bit of a sport-crazy time of the year in South Africa.
Rationale:
We embraced this and used audioscaping and lighting cues to turn an ordinary shopping experience into the drama of a live sports event, narrated by recognisable sports commentary.
We embraced this and used audioscaping and lighting cues to turn an ordinary shopping experience into the drama of a live sports event, narrated by recognisable sports commentary.
TVC
