Hill's Pet Food
Student Work

Objective:
Create an integrated media campaign, focusing on a socially responsible initiative for Hill’s Pet Food.

Insight:
Shelters are overpopulated with healthy dogs looking for homes, and mountain trails in South Africa are not always safe to run alone.

Rationale:
We teamed up Hill’s with animal shelters to create a Trail Dog’s app, where we can connect humans and dogs for safety and happily ever after’s.
Video
Website Design Example
App Concept

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